Playability Perfected. Martin Guitar uses the Pleck® Process to Perfect Quality and Tone

NAZARETH, PA - March 7, 2016 - Martin Guitar sets itself apart by providing its consumers with the best instruments focusing on innovation, responsible guitar building practices and premiere craftsmanship. A distinguishing characteristic of a Martin Guitar is playability and tone.  Through the use of a PLEK® machine, which is used in guitar production to perform precise fret dressing and optimal string action, Martin Guitar believes they are producing the best acoustic instruments.  

The Plek Pro has been developed for use in guitar production factories as a tool that not only does precise fret dressing but also helps with quality control and R&D. This computer controlled device scans and dresses a guitar under actual playing conditions, strung and tuned to pitch or using precise string tension simulation. The Plek Pro identifies precisely what needs to be done for perfect fretwork, executes this rapidly, and delivers perfect results on the instrument when strung.

 

"Playability has evolved on Martin guitars as more and more players want greater access across the fingerboard," said CEO and Chairman Chris Martin IV. "Many players want to transition from acoustic to electric and back as seamlessly as possible. The PLEK® machinery and PLEK® process has given us the ability to offer contemporary playability on a traditional instrument."

 

"For 183 years, the Martin Guitar Company has been manufacturing the world's best acoustic guitars. The Martin tone is legendary and one that we do not take for granted. Playability does not start at the end of the process", says Fred Greene V.P. Domestic Manufacturing. "The level of expert craftsmanship that goes into every instrument produced in our facilities is perfected through the use of the PLEK® machines. Basically, it's the cherry on top of the sundae."

Learn more at www.martinguitar.com/PlayabilityPerfected.

About Martin Guitar & Strings

C.F. Martin & Co. ® (www.martinguitar.com) has been creating the finest instruments in the world for 183 years.  It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.

 

The company is also known for producing high-quality, popular acoustic guitar strings.  These include the successful Martin SP® LIFESPAN™ the fastest-growing treated string in the industry, the exciting new Retro Strings line played and loved by Tony Rice and Laurence Juber and the Martin SP line, which uses an industry leading core wire to hold tunings better.

 

Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com andwww.martinstrings.com.

 

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Media Contact:

Katharine Richardson

Partner

Richlyn Marketing, LLC

kate@richlynmarketing.com

Office:  615-970-7474

Cell: 615-243-0619

krichardson@martinguitar.com