New Release: SONOR Momentum Series, Now It’s Your Turn
MOUNT JULIET, TN - October 18, 2025 — SONOR has been celebrating 150-years of excellence all year long, with 2025 dedicated to honoring the company’s history, traditions and legacy. Reimagined tributes to past products have been important parts of the celebration, but now the focus shifts towards innovation, evolution, and new creative horizons. The all-new MOMENTUM series blends SONOR’s most popular German-made shell construction, materials, and hardware features with fresh veneers, timeless wrap finishes, and proven matte lacquer finishes. Built on 150 years of craftsmanship and experience, and developed with a sharp eye on today’s market needs, “MOMENTUM” is the next step into the future of serially produced drums Made in Germany. MOMENTUM marks more than a product launch: it is a defining moment where tradition meets progress - a series that lays the foundation for the next chapter.
“The MOMENTUM series truly combines the most treasured SONOR innovations with a new twist on shell depths producing something truly inspiring,” remarks SONOR USA brand Manager Jeff Mulvihill. Referencing the NEW “in between” shell depth scheme, the MOMENTUM series features a steady progression in depth by ¾ inch, making for a truly even quality of sound throughout the set as well as improved ergonomics for easy positioning. Available in maple, birch, or beech, the MOMENTUM shells feature SONOR’s most popular 9-ply (6mm) shell construction on all drums. Every wood type is available in an elegant semi-gloss veneer, sleek matte lacquers, or timeless high-quality Delmar wrap – designed to meet both visual and acoustic expectations. The four available finishes – Red Pearl (wrap), Satin Pure White (matte lacquer), GT Black (matte lacquer), and California Burl (semi-gloss veneer) bring together favorites from the past series with fresh, modern inspiration. MOMENTUM series is here; Now It’s Your Turn.
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