C. F. Martin & Co.® Appoints Jon Eggert National Account Manager

Veteran music industry sales leader brings key account expertise to Martin’s sales organization 

NAZARETH, PA – Wednesday, January 14, 2026 – C. F. Martin & Co. announced today that Jon Eggert has joined the company as National Account Manager, bringing more than 15 years of music industry experience across key account leadership, retail merchandising strategy, and business development. 

Eggert joins Martin from Gibson, where he served as Sr. Key Account Business Development Director – Guitar Center, leading strategy and execution across retail and e-commerce channels for Gibson’s largest global partner. In that role, Eggert owned joint business planning with Guitar Center merchandising leadership, aligning assortment strategy, promotions, inventory optimization, and marketing collaboration. He also led negotiation and deployment of MDF programs, sponsorships, and financing initiatives designed to drive measurable sell-through performance and long-term account growth.

Prior to Gibson, Eggert spent seven years with Guitar Center, where he served as Category Manager, Electric Guitars & Basses, overseeing category performance and working closely with vendor partners on terms, programs, and assortment planning. He also held several merchandise planning leadership roles, managing open-to-buy, forecasting, replenishment, and inventory strategies across multiple categories to achieve performance goals tied to sales, margin, and turn. 

“I’m honored to step into the role of Key Account Manager at Martin Guitar,” said Eggert. “There are no other brands in the industry that carry the heritage, craftsmanship, and cultural impact that Martin has built over so many generations. I joined the team because I believe deeply in the importance of building upon the legacy of providing the world’s finest acoustic instruments—and in the exciting future ahead. I’m looking forward to strengthening our partnership with Guitar Center and helping guide Martin into its next chapter of customer-focused growth and exceptional service.” 

“Martin and I are thrilled to welcome Jon to our industry-leading sales team,” said Dennis Webster, Vice President of Sales and Customer Engagement. “Jon brings a wealth of experience, deep passion for music, and an unwavering dedication to excellence. His expertise and commitment will play a pivotal role in strengthening our partnerships and driving Martin’s key account growth.” 

Eggert holds a bachelor's degree (cum laude) in Business Administration and Economics from National University and is also an active musician with more than 25 years of live and studio experience as a bass guitarist. 

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ABOUT C. F. MARTIN & CO. 

C.F. Martin & Co. has been making the finest handcrafted acoustic guitars for nearly two hundred years. For some of the biggest names and the most revered musical legends across every genre and every decade. And we’ve been doing it with pure artistic passion, a deep love for all things music, and an unwavering commitment to our community and the environment. 

But most importantly, we’re still doing it... for you. For current and future generations of pioneers, rebels, and dreamers. For the beginners, the pros, and everyone in between. We believe music is an unstoppable force. It raises us up. Tells our truths. Gets us on our feet. Expresses our deepest heartaches. And our greatest joys. 

So, we’ll continue to make the very best acoustic instruments and strings for as long as there are people like you who love music and love making it. We want to be there to help you tell your story. To help you share your music with the world. To help unleash the artist within. 

We’re ready for the next two hundred years. Want to come with us? Visit martinguitar.com